Looking good and being crazy
Friday, June 17, 2011 at 11:08AM I came into work this week suited up, ready to rock some client meetings. I looked good. In the ad world, there isn’t as much need for a suit as there was in the Mad Men days. It has since been replaced with a very wide variety of clothing directions. In fact, at our agency, a full suit is pretty rare. So when one makes its way out, you either have a client meeting, court date or an interview at Red Lobster. That assistant manager job will be mine, damn it!
Anyway, I walk by a buddy’s desk, he takes one look at me and says, “Dude, you have to see Pierce today.”
I wander over to his desk, and what do I find? This:

Now, before we get too far, I want to set the stage on just what Brian Pierce, aka Woody, is all about. He’s a talented frontend programmer (nerd), motocross badass (he’s always bleeding), and co-host of the always entertaining web series, Seat Time. The amount of time this kid is put in front of a client is zero and is best kept in a dark cube doing things with computers I can’t warp my head around. Not only because he looks like he got dressed in the dark (he did) but because of the things that come out of his mouth. Personally, I think his use of the profane is a thing of genius. Still, not everyone’s cup of tea.
Let’s breakdown this outfit:
- Motocross t-shirt (expected)
- Capri pants, with bright white paint splatter (not because it’s fashionable, but because he painted something in them)
- Socks with Mexican death skulls on them (sure)
- Fresh Chuck Taylors (he got married in them)
Pierce is like the Rain Man of dressing. It’s so crazy it actually works. If he just wore the shorts, he would need to get hit in the face. The t-shirt alone would just looks sloppy. But you put it all together, and damn it, I like it. It fits his personality and made me smile. The comparison between the both of us (Do and Don’t) is pretty bad ass.
I have a list of rules that we’ll get into at another time, but the three majors are no sneakers, t-shirts or shorts at work.
Regardless of all that, Woody’s sense of style is truly unique, a cautionary tale of what not to do, but more importantly, if you are going to do it, go 100%. No one ever accused of Pierce of half-assing it and this outfit proves that crazy can be a lot of fun.






